Fashion 2.0: Big Data & Fashion

I attended the Fashion 2.0 event "Smart Data and Market Intelligence" at the Scandanavia House, where a panel examined big data and its role in fashion. A lively discussion was followed by a lovely rooftop reception!
 
One of the themes that emerged was that big data won't help anything unless it is smart! But according to Igor Elbert from Gilt, once you are able to slice into exactly what you need, even a large amount of data turns into a small amount and can become quite specific and useful. The most interesting concept of the evening was WGSN INstock, presented by Loree Lash, which is a trend service that shows retail analytics in real time to help with merchandising and buying decisions.
Stephanie Swinton How to be Fabulous
Brrr!! - Not summer weather yet!

Stephanie Swinton How to be Fabulous
The Crowd

Stephanie Swinton How to be Fabulous
The Panelists
Stephanie Swinton How to be Fabulous
Rooftop Networking

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